Taking on the Retail Giants
Understanding The Distribution Chain
learning how the distribution side works will help you understand why independent retailers will NEVER be given a better price then the chains and supermarkets, chances are you wont even be able to match it.
The journey starts with the publisher who will have perhaps 2 or 3 sales managers in-house whose job it will be to make sales, not forgetting of course that this is the top of the distribution chain and the number of units will be in the thousands. One sales manager will usually focus
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Tesco Distribution
We all know how it works, Tesco will sell a key title for £5 less than cost in the hope that if you come and buy your games from Tesco instead of a specialist retailer, you will stick around and buy an additional £10 worth of groceries.
Independent retailers have always turned to the likes of Tesco and Asda to secure cheaper stock in favour of the usual distribution channels. And why shouldn't we? Supermarkets sell stock cheaper than the distributors and, more to the point, they actually have stock
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The Hut's eBay Invasion
The Hut Group made a bold move when they opened their first eBay outlet, The Hut Outlet, back in March 2009 as part of their aggressive customer acquisition strategy. In the first three weeks of trading, The Hut Outlet received over 20,000 orders from customers anxious to get their hands on some bargains, and thanks partly to its dominance of eBay's hugely popular Daily Deals feature, both The Hut Outlet and the even more popular Zavvi Outlet have exceeded turnover targets for
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High Street Giants Adopt the Indies Business Model
The Independent video game retailer's business model is based on a very simple concept; exchange what you don’t want, for what you do. One customer's unwanted game would be snapped up by another. Everybody wins.
The trade-in model enables retailers to keep stock fresh, with new titles being added daily. It's a concept works when the economy is booming and even better when it's down. A customer can sell their unwanted items for cash or trade them in towards something they want in store. A system
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Trade in price guide
The following chart is for reference only and not definitive. I would always advise you to do your own research to find out the average buy sell and trade prices in your local area.
|
Pre Owned Re Sell Price |
Suggested Cash Price |
Suggested Trade-in Price |
|
4.00 |
2.00 |
3.00 |
|
6.00 |
3.00 |
4.00 |
|
8.00 |
4.00 |
6.00 |
|
10.00 |
5.00 |
7.00 |
|
12.00 |
6.00 |
9.00 |
|
14.00 |
7.00 |
10.00 |
